The Art of Science

It takes a particularly crazy individual to create a programming language, to the point that many of them are indistinguishable from serial killers.  I’m apparently in the extreme minority of people who want to create a programming language but eschews the serial killer stylings.  My language is called Reia, and there’s plenty of information about it available on Reia’s wiki.  But I’m not going to talk about Reia itself quite yet…

Given that most programming language creators don’t care enough about their own visual identity enough to distinguish themselves from serial killers, it’s not too surprising that the visual identity of a programming language goes ignored by them as well.  When Guido van Rossum (a man some might confuse with Jeffrey Dahmer) was creating Python, the visual identity he had in mind probably looked something like this:

However, once the community got ahold of Python’s visual identity, the implicit "Monty" part of the language’s identity was lost, and instead we end up with the new official Python logo:

Ruby is a language with a language creator apathetic to its visual identity, but it has attracted a number of web designers, and wound up with this logo:

Here we see a Ruby with a completely inexplicable diamond cut.  Compare this to the sort of cut you’d actually see on real rubies:

Well, that’s it.  I’m taking a stand.  I’m not going to let others decide Reia’s visual identity.  Here it is:

The Reia visual identity guidelines are as follows: The word "Reia" in the Futura typeface, preferably in black. That’s it.

Futura is a typeface intended to express modern models, rather than be a revival of a previous design. Futura’s appearance is intended to impart the ideas of efficiency and forwardness, ideas I hope Reia expresses in its design.

No snakes or gemstones, please…